About the project
Language and rhetoric are central factors in the governmental approach to handling the corona crisis. The project "Pandemic Rhetoric, Trust and Social Media: Risk Communication Strategies and Public Reactions in a Changing Media Landscape" (PAR-TS) will study:
- The current communication strategies of public health authorities.
- The role of social media in the crisis.
- Institutional, social and medial reactions in the public in terms of trust, fear and behavioural change.
- Potential risk and crisis communication strategies for future pandemic outbreaks.
Objectives
PAR-TS will provide a better understanding of the challenges and conditions of trust and trust-building in risk and crisis communication in the changing media landscape.
The objective is to provide research-based advice to the media, authorities and the public concerning the importance of social media and trust for risk and crisis communication about the coronavirus (COVID-19).
We will aid public agencies to improve communication and suggest tools for ethical, strategic risk communication, addressing public concerns.
The project will also contribute with knowledge about how the co-creative achievement from both authorities' communicative actions and novel and innovative practices by the public can lead to resilience in future risk situations.
